Earlier this summer, I was invited to give the keynote address at the Twenty-Eighth Annual Healthcare Call Center Conference in Chicago. My topic: Change. Specifically, I was asked to speak about the dramatic and constant state of change we face in the healthcare field today. WOW! There was no shortage of fodder for this talk!
Most all of us played the game, tag, when we were growing up. But the TAG you’re going to read about here is not a game and something that ndp takes very seriously.
Like many hospital systems today, MidMichigan Health is moving towards the future where population health management is the goal. MidMichigan Health is located in Midland, MI, and has a valuable relationship and partner in the University of Michigan Health System to bring world-class expertise to the local market. As the health system’s goals evolved, MidMichigan sought to become the primary resource for health and wellness information in the greater Midland area extending its mission to get people well and keep them healthy. Getting consumers in the area to take action on these goals required careful planning and a very engaging program. Here’s how they did it.
Ask any advertising agency what kick-starts their creative process and almost unanimously you’ll hear “the creative brief.” While agencies obsess over conveying every nuance in the brief to elevate the final creative product, this process is seldom practiced outside the agency setting.
As a Millennial, I’ve always gotten a bad rap (see Time’s “ Millennials: The Me Me Me Generation). I’ve put up with it because, despite my generations downfalls, we’ve been the reigning popular kid in school for the past several years. Making up 25% of the population and 21% of consumer discretionary spending*, Millennials have been a strong target, and topic of conversation, for brands looking to harness our spending power.
What makes a great advertising campaign? Smart strategy? Killer creative? Slick production?
If your organization uses trade shows and exhibitions for business development, you know the value and stress of delivering on a successful show. Planning for a trade show often begins on the days immediately following the current show. Booth design and location, sales focus, show marketing and more are all big projects with multiple deliverables and intersecting timelines.