If your organization uses trade shows and exhibitions for business development, you know the value and stress of delivering on a successful show. Planning for a trade show often begins on the days immediately following the current show. Booth design and location, sales focus, show marketing and more are all big projects with multiple deliverables and intersecting timelines.
Let's face it - not every ad is worthy of a Super Bowl spot. Nor should it be. So how do you stand out in the world of always-on, mile-a-minute, bombarding media messages?
There is so much attention put towards moms as the most important audience for healthcare organizations and, without mincing words, she IS our most important consumer. But she is not the only consumer. I had the privilege of moderating a panel discussion recently at the Virginia Chamber of Commerce 2016 Health Care Conference in Richmond, Virginia. The theme of the conference was about consumerism and technology and my panel focused on the generational changes in healthcare. One of the big topics for discussion amongst the panelists was the millennial generation and how they are shaping changes in healthcare.
For those who don’t know or who haven’t yet been to the Digital Summit, it’s a two day digital marketing conference that takes place across multiple cities throughout the year. Each day there is a keynote speaker (who talks more about the overall digital landscape) but throughout the rest of the day attendees get to choose from one of three conference rooms, each with different presenters speaking about a different topic. Some presenters are of course stronger than others and have better content to present, but in choosing I tried to look for those most relevant and helpful for our agency.
We’re extremely proud to share our successes at last night’s Virginia PR Awards hosted by the Richmond Chapter of the Public Relations Society of America.
ndp was honored with BOTH Best of Show awards for our work with the VMFA Japanese Tattoo Exhibit. This was the first time in the awards’ history, that the same project swept both Best in Show awards. We won the Capital Best in Show for our creative tactics entry and the Commonwealth Best in Show for our brief observances and events campaign. Our efforts in media, partnerships, creative, events and social media earned lasting ink for the museum.
These are especially rewarding because they reflect the collective efforts of everyone in the agency to make a difference for our clients. PRSA awards must demonstrate results, and we are proud of our efforts in getting results for our valued clients.
Here’s a rundown of the wins:
Best of Show for Brief Events and Observances for VMFA Japanese Tattoo block party hosted by ndp.
Best of Show for Creative Tactics for the VMFA Japanese Tattoo campaign.
Commonwealth Award of Excellence in the category of Brief Events and Observances for VMFA Japanese Tattoo.
Commonwealth Award of Excellence in the category of Creative Tactics for the VMFA Japanese Tattoo campaign.
Commonwealth Award of Merit in Integrated Communications for RIDE Solution’s Change Your Perspective bike safety campaign.
Commonwealth Award of Merit in Integrated Communications for the VMFA Japanese Tattoo campaign.
Commonwealth Award of Merit in Community Relations for RIDE Solutions Change Your Perspective campaign.
Capital Award of Merit in the category of Editorials/op-eds for Boys Home of Virginia.
Capital Award of Merit in the category of Press Conferences for the Roanoke Rail Yard Dawgs hockey team announcement.
Capital Award of Merit in the category of Creative Tactics for the RIDE Solutions Change your Perspective campaign.
Capital Award of Merit in the category of Media Relations for the VMFA Japanese Tattoo campaign.
Capital Award of Merit in the category of Social Media for the VMFA Japanese Tattoo campaign.
Capital Award of Merit in Creative Tactics for ndp’s Holiday Pie-Jinks (thanks to everyone on the team for taking that pie to the face!)
We took a few minutes to catch up with Roger Neathawk and Susan Dubuque after a whirlwind couple of weeks since being named The Richmond Ad Club’s Advertising Person(s) of the Year for 2016. Here’s what they had to say.