Change is the New Mantra

Earlier this summer, I was invited to give the keynote address at the Twenty-Eighth Annual Healthcare Call Center Conference in Chicago. My topic: Change. Specifically, I was asked to speak about the dramatic and constant state of change we face in the healthcare field today. WOW! There was no shortage of fodder for this talk! 

In Hospital, healthcare marketing, Population Health, healthcare, healthcare call center, Health and Wellness

TAG: We're it. Why advertising fraud is not a game

Most all of us played the game, tag, when we were growing up. But the TAG you’re going to read about here is not a game and something that ndp takes very seriously. 

In Advertising, Media Buying, Fraud, Digital

Driving consumer changes in the new healthcare environment

Like many hospital systems today, MidMichigan Health is moving towards the future where population health management is the goal. MidMichigan Health is located in Midland, MI, and has a valuable relationship and partner in the University of Michigan Health System to bring world-class expertise to the local market. As the health system’s goals evolved, MidMichigan sought to become the primary resource for health and wellness information in the greater Midland area extending its mission to get people well and keep them healthy. Getting consumers in the area to take action on these goals required careful planning and a very engaging program. Here’s how they did it. 

In Advertising, Marketing, Hospital Marketing, healthcare advertising, Hospital, Branding